Site audit crawls your domain and comes back with five scores, each opening to the pages behind it.
- —Site Health
- The technical state of the pages that were crawled, as a share of checks that passed
- —AI Search Health
- Whether the crawlers behind the answer engines can reach your pages. See AI Search Health
- —Content Quality
- How useful and trustworthy your pages read, averaged over the pages that have been analyzed
- —AEO Score
- How easy it is for an answer engine to lift a clear answer from your pages and cite it, averaged the same way
- —Site Speed
- How fast your homepage loads, measured during the same crawl
Measuring speed inside the campaign rather than on demand matters more than it sounds. A speed number from a different day, taken under different conditions, cannot be compared to the issues listed beside it. These come from one run.
Every page, scored
The Crawled Pages tab lists each page with four scores of its own:
- —
- The share of the page's images that have alt text. A page without images scores 100
- —Technical SEO
- Starts at 100 and loses points for each technical issue the crawl found on the page: 20 for an error, 12 for a warning, 4 for a notice
- —Content Quality
- An AI model reads the page's text and judges its depth, accuracy and trust signals, such as sources and a named author
- —AEO Score
- The same model judges whether the page answers its questions directly, in a form an answer engine can quote
The page's overall Score is the average of the four. It stays empty until the page has been analyzed, because a score missing half its inputs would rank pages misleadingly.
Open a page to see how AI sees it: the text the model read, block by block, next to every issue found on the page. Hover over an issue to highlight the block it's about. If the page has changed since it was analyzed, it's marked as an outdated analysis. Refresh it to judge the current text.
Page analyses
Content Quality and AEO come from page analyses, and your plan includes a number of them each calendar month. See plans and limits.
A crawl analyzes only the pages whose content changed since their last analysis, so re-crawling an unchanged site uses almost none. When the month's analyses run out, the crawl still finishes; pages it couldn't analyze keep their previous scores, marked as outdated.
To analyze one page without waiting for the next crawl, use Analyze page and enter its URL, or just a path such as /pricing. It uses one analysis, even if the page hasn't changed. A page that can't be fetched, or has no readable text, doesn't use one.
Reading the result
Start with AI Search Health, not Site Health. A blocked answer-engine crawler is both the most consequential problem and the fastest to fix, and it explains symptoms elsewhere that would otherwise send you hunting through content.
Then Site Health. The score itself is a rough signal; the list underneath it is the useful part. Work down it by how many pages each issue affects, not by how alarming the label sounds.
What a crawl covers
Pages reachable by following links from your domain, up to the limit your plan allows. The Agency plan raises that ceiling considerably, which matters on large sites. See plans and limits.
If a section of your site is not linked from anywhere, a crawler will not find it, and neither will Google. That absence is itself a finding.
Rerunning
The rerun button resets the job and runs the campaign again, rather than returning the previous result.
Reruns reserve their allowance before the reset, so a rerun that fails gives the allowance back instead of consuming it.
The second crawl is worth more than the first, because it tells you what changed. A fixed issue disappearing is confirmation; a new one appearing the week after a deploy is a lead.
Turning findings into work
The list is the work. Fix the issues that affect the most pages first, then rerun to confirm they're gone. When a page's problem is its content rather than its markup, content score shows what it's missing against the pages that win its query.
Need help?
Write to us and a person answers. See the frequently asked questions first if your question is a common one, or get in touch for anything else.